What the twist?

Since 2021, Barry has been helping bars and restaurants fine-tune their systems and engineer their menus. Then one night, he met David — and what started as a quick drink turned into a deep dive on how to turn a passing guest into a regular. Two bottles of wine later, the world had been firmly put to rights.

Fast forward a few years. After cutting both their teeth managing everything from rooftop bars and Michelin star restaurants to VIP events and luxury launches, Barry asked David to join him and bring With A Twist back to life. What started as a passion project is now a mission: to combine their love for great hospitality with a genuine ambition to raise the standard of the industry.

They spent a long time asking themselves why?. Yes — it’s about a love for the industry. Yes — it’s about meeting people who care as much as they do. But at the heart of it, it’s about changing the game. They believe hospitality should be a valued, respected career to aim for. By raising the bar, they hope to inspire more talented young professionals to stick around, climb the ladder, and pave the way for the next generation.

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Don't get it twisted!

This isn't just another consultancy side project. Behind the yellow twist are two people who live and breathe this industry. After years honing our craft, we’re building With A Twist into something bigger, bolder, and built to last. Meet Barry and David.

  • Barry mays
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    2021 - Present

    With A Twist Founder & Operations Wizard

    At With A Twist (formerly Barry Mays Consultancy — catchy, right?), Barry specialises in beverages, coaching, and concept & menu design — with a knack for turning good ideas into unforgettable experiences. From luxury hotel bars to charming cafés, plus a wealth of experience across private and corporate events, he’s known for building teams that deliver consistently and creating concepts that get people talking. Not just a behind-the-scenes operator, Barry brings energy, sharp attention to detail, and a genuine passion for raising hospitality standards.


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    1:30pm - 02:30pm

    Porter Ricks - Abstract Angulr

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    3:00pm - 4:00pm

    Jesse Tare - Producing Spacious Beats

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  • david roche
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    2024 - Present

    With A Twist Co-Founder & Chief Twister

    David is an exceptional and in-demand leader in the luxury dining space. At With A Twist, he leads service training, F&B marketing and brand communication with a genuine passion for crafting moments that stick. More than just a pretty face, he brings a wealth of luxury restaurant experience and a rare talent for building teams that ooze charisma, charm and flawless service. Simply put, if you want your guests to feel part of something special and your team to perform with confidence and flair, David is your man.


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Lovely to meet you!

Since meeting in 2022, David and Barry have worked together on bars, restaurants and brand activations across the UK, Ireland and Europe. Along the way, they’ve shared plenty of laughs, late nights and a mutual obsession with Tawny Port, Guinness and Italian cuisine.

If you can’t find them in one of London’s bustling pubs or bars, you’re probably not looking hard enough.

We'd love to get to know you!

say hello